Many are familiar with Arianna Huffington’s personal journey from media mogul to outspoken sleep advocate.
In April 2007 she collapsed, broke her cheekbone and woke up in a pool of blood, a well-publicized accident she attributes to sleep deprivation and exhaustion. In the years that followed, she shifted her focus to wellness, authoring two books on the topic: Thrive and The Sleep Revolution, and later founded a corporate services and media company called Thrive Global.
Thrive, which bills itself as a “behavior change” startup, helps businesses help their employees develop healthy relationships with technology and manage stress and burnout — issues with which Huffington is personally familiar. The company has raised nearly $43 million in venture capital funding to date, at a $121.5 million valuation as of May.
Today, Thrive is announcing a new partnership with Zenefits, the provider of software that helps small- and medium-sized business (SMBs) manage human resources, though is still often known for a series of regulatory and compliance issues that led to the exit of its founding chief executive, Parker Conrad.
The partnership will make available to employees of the 11,000 businesses that use Zenefits human resources software Thrive content, tips and tools within the Zenefits platform, and managers will be able to use the Thrive app to track and measure employee well-being.
“People are sleep deprived; people are eating the wrong food,” Huffington told TechCrunch. “It’s very basic things we can change through behavior that affect the bottom line of a company.”
“When you give employees science-based micro steps — that’s how change happens,” she added. “You need little nudges to help you change your behavior.”