By Mari Selby Marshall McCluhan said, “We shape our tools and thereafter our tools shape us.” Your press kit – or media kit – is a tool. It’s your chance to shape how you want to be perceived and received. Media kits are sent out along with your book to reviewers, interviewers, for possible speaking […]
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Article originally appeared on City Book Review. By Bethany Brown As we all know—authors, publishers, marketing professionals and book coaches—reviews matter. Any time you can get your book reviewed; participate in an online interview, podcast or webinar; write a guest post or article or even provide an excerpt on a well-trafficked site, it’s good for […]
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By David Wogahn | @Wogahn | authorimprints.com Most online stores give authors a chance to share information about themselves. But only Amazon goes so far as to provide website-like features to every contributor to every book they sell. The service is called AuthorCentral and it offers 5 author brand-building features: The ability to create a branded website […]
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Original post from City Book Review on March 1, 2017. By Bethany Brown While there are many different components to a book launch, reaching out to book bloggers is a key piece of any book marketing or publicity plan. Reviews on book blogs, book mentions, author interviews, and guest articles are vital to increase exposure […]
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Seven strategies for coping, moving on, and even making the most of a bad review By MaryGlenn McCombs Several years ago, I sat in on a panel featuring some of the country’s most successful crime fiction writers. The topic? Bad book reviews. The panel’s moderator began by reading snippets of comically bad reviews of […]
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By Scott Lorenz, Westwind Communications As a book publicist, I am constantly being asked to help authors get speaking gigs. But, it’s a specialty in itself and outside our wheel house. Authors can make a lot of money speaking, more so sometimes than selling books, but, often, it’s the book that creates the demand, so there […]
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By Mari Selby As an author, what do we most want from the publishing of our books? Public recognition Skyrocketing sales Simply spreading our message We may want all three, and receiving a review can mean grasping that brass ring. A review in a prestigious print magazine can truly make an author’s name and multiply […]
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By Korina Garcia Branding is never simple. Deciding on the look, feel, and appeal of your business can often be difficult to peg. But when you are your business (and, therefore, you are the brand) putting your finger on how to represent yourself properly can feel… well, scary. You certainly want to represent yourself honestly, but maybe […]
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By Mari Selby 2017 is a breath away. At the end of the year, we often reflect on the success of our efforts. Even if we are patting ourselves on the back for our efforts, we can still improve. Maybe your frustration level is high, your bank account has been emptied, or you feel like […]
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By Bethany Brown One of the areas where indie presses and self-published authors struggle the most is figuring out their back-end fulfillment and distribution strategy. In short, once the book is complete, where and how will the publisher make it available? In years past, options were limited but clear: Set up direct accounts with major wholesalers and […]
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