Reaching out to Book Bloggers—Part Two

Article originally appeared on City Book Review. By Bethany Brown As we all know—authors, publishers, marketing professionals and book coaches—reviews matter. Any time you can get your book reviewed; participate in an online interview, podcast or webinar; write a guest post or article or even provide an excerpt on a well-trafficked site, it’s good for […]

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Reaching Out to Book Bloggers (Part One)

Original post from City Book Review on March 1, 2017. By Bethany Brown While there are many different components to a book launch, reaching out to book bloggers is a key piece of any book marketing or publicity plan. Reviews on book blogs, book mentions, author interviews, and guest articles are vital to increase exposure […]

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The Three (Most Common) Bring-to-Market Options for Authors and Small Presses

By Bethany Brown One of the areas where indie presses and self-published authors struggle the most is figuring out their back-end fulfillment and distribution strategy. In short, once the book is complete, where and how will the publisher make it available? In years past, options were limited but clear: Set up direct accounts with major wholesalers and […]

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