By Mari Selby Marshall McCluhan said, “We shape our tools and thereafter our tools shape us.” Your press kit – or media kit – is a tool. It’s your chance to shape how you want to be perceived and received. Media kits are sent out along with your book to reviewers, interviewers, for possible speaking […]
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By Mari Selby As an author, what do we most want from the publishing of our books? Public recognition Skyrocketing sales Simply spreading our message We may want all three, and receiving a review can mean grasping that brass ring. A review in a prestigious print magazine can truly make an author’s name and multiply […]
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By Mari Selby 2017 is a breath away. At the end of the year, we often reflect on the success of our efforts. Even if we are patting ourselves on the back for our efforts, we can still improve. Maybe your frustration level is high, your bank account has been emptied, or you feel like […]
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By Mari Selby Before you have even finished writing your book, you need to build your author platform as part of your marketing efforts. Today, all authors, whether they are published by traditional publishers, co-op publishers, or have created their own imprint, have to market themselves to generate awareness of their books. Platform is more […]
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