Rewind and Aim for Greater Success in 2017

By Mari Selby 2017 is a breath away. At the end of the year, we often reflect on the success of our efforts. Even if we are patting ourselves on the back for our efforts, we can still improve. Maybe your frustration level is high, your bank account has been emptied, or you feel like […]

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The Three (Most Common) Bring-to-Market Options for Authors and Small Presses

By Bethany Brown One of the areas where indie presses and self-published authors struggle the most is figuring out their back-end fulfillment and distribution strategy. In short, once the book is complete, where and how will the publisher make it available? In years past, options were limited but clear: Set up direct accounts with major wholesalers and […]

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Using Advance Reader Copies to Get Blurbs, Reviews and Media Mentions

By David Wogahn One of the most effective marketing tools available to any author or self-publisher is the Advance Reader Copy (ARC) or galley. An ARC is nothing more than a free copy of your book that you share with readers in advance of the publication date. It is produced during the publishing process, and […]

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A PR Insider’s Tips For Promoting Your Book

By Maryglenn McCombs For authors who elect to take the DIY approach to book PR, it’s crucial to have some insider knowledge of the process and how to find potential reviewers, places to look, and what you’ll need when you make contact. Having promoted books and authors over twenty years, I have an extensive network […]

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Authors: Want Publishing Help? Get a Book Shepherd!

By Scott Lorenz, Westwind Communications At some point in the writing and publishing process most authors find themselves exasperated with all of the things that need to be done. This is one reason I recommend authors look into hiring a book shepherd. A book shepherd is someone whose expertise in books and publishing will help […]

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Building an Author Platform – And Why You Need One

By Mari Selby Before you have even finished writing your book, you need to build your author platform as part of your marketing efforts. Today, all authors, whether they are published by traditional publishers, co-op publishers, or have created their own imprint, have to market themselves to generate awareness of their books. Platform is more […]

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The #1 Thing Indie Authors Need to Have When It Comes to PR

Public relations can be a strange and mysterious thing for indie authors. Whether you’re a debut author trying to get your name out there, or an experienced writer looking to boost your books’ reach, PR is a good addition to your platform. For most authors, though, PR appears to be something that just happens. You […]

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