By Scott Lorenz, Westwind Communications As a book publicist, I am constantly being asked to help authors get speaking gigs. But, it’s a specialty in itself and outside our wheel house. Authors can make a lot of money speaking, more so sometimes than selling books, but, often, it’s the book that creates the demand, so there […]
By Scott Lorenz, Westwind Communications At some point in the writing and publishing process most authors find themselves exasperated with all of the things that need to be done. This is one reason I recommend authors look into hiring a book shepherd. A book shepherd is someone whose expertise in books and publishing will help […]
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