Fee-For-Review Versus Vanity Reviews

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Probably one of the most controversial topics still in the book publishing industry is the idea of an author (or publicist) paying for a review of their book. It’s an offshoot of the self-publishing versus publishing industry argument that comes from the old vanity presses of the past. A vanity press, for the younger readers, was a publishing company that would charge an author for the entire print run of a book. The publisher might make attempts to sell the book, but their profit had already been taken in the print run of the book (and sometimes ongoing storage fees…

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So, you have your first review. Now what?

By Maryglenn McCombs One of the most rewarding parts of my job as a book publicist is delivering that first review of a new book to an author, and in some cases, the first ever review to a new author—especially when said first review is a good one.  Getting that first review is a momentous […]

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Press Kits: Separating the Amateurs from the Professionals

By Mari Selby Marshall McCluhan said, “We shape our tools and thereafter our tools shape us.” Your press kit – or media kit ­– is a tool. It’s your chance to shape how you want to be perceived and received. Media kits are sent out along with your book to reviewers, interviewers, for possible speaking […]

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How To Make Your Book Appeal to a YA Audience

Originally posted to City Book Review on 3/23/17   By Morgan Rath You’ve finally done it! That young adult novel you’ve been working on for what feels like forever is finally finished and ready for print! So, now what? How do you make your book stand out amongst the crowd? Here are some tips of […]

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Reaching out to Book Bloggers—Part Two

Article originally appeared on City Book Review. By Bethany Brown As we all know—authors, publishers, marketing professionals and book coaches—reviews matter. Any time you can get your book reviewed; participate in an online interview, podcast or webinar; write a guest post or article or even provide an excerpt on a well-trafficked site, it’s good for […]

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Making the Most of Your Amazon Author Page

By David Wogahn | @Wogahn | authorimprints.com Most online stores give authors a chance to share information about themselves. But only Amazon goes so far as to provide website-like features to every contributor to every book they sell. The service is called AuthorCentral and it offers 5 author brand-building features: The ability to create a branded website […]

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Reaching Out to Book Bloggers (Part One)

Original post from City Book Review on March 1, 2017. By Bethany Brown While there are many different components to a book launch, reaching out to book bloggers is a key piece of any book marketing or publicity plan. Reviews on book blogs, book mentions, author interviews, and guest articles are vital to increase exposure […]

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The Good Thing About Bad Reviews

Seven strategies for coping, moving on, and even making the most of a bad review By MaryGlenn McCombs   Several years ago, I sat in on a panel featuring some of the country’s most successful crime fiction writers. The topic?  Bad book reviews. The panel’s moderator began by reading snippets of comically bad reviews of […]

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How Authors Can Get Speaking Gigs

By Scott Lorenz, Westwind Communications As a book publicist, I am constantly being asked to help authors get speaking gigs. But, it’s a specialty in itself and outside our wheel house. Authors can make a lot of money speaking, more so sometimes than selling books, but, often, it’s the book that creates the demand, so there […]

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Reviews – Aiming for the Brass Ring

By Mari Selby As an author, what do we most want from the publishing of our books? Public recognition Skyrocketing sales Simply spreading our message We may want all three, and receiving a review can mean grasping that brass ring. A review in a prestigious print magazine can truly make an author’s name and multiply […]

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