By Korina Garcia Branding is never simple. Deciding on the look, feel, and appeal of your business can often be difficult to peg. But when you are your business (and, therefore, you are the brand) putting your finger on how to represent yourself properly can feel… well, scary. You certainly want to represent yourself honestly, but maybe […]
The post 7 Ways Indie Authors Can Jumpstart Their Branding in 2017 appeared first on San Francisco Book Review.
By Mari Selby 2017 is a breath away. At the end of the year, we often reflect on the success of our efforts. Even if we are patting ourselves on the back for our efforts, we can still improve. Maybe your frustration level is high, your bank account has been emptied, or you feel like […]
The post Rewind and Aim for Greater Success in 2017 appeared first on San Francisco Book Review.
By Bethany Brown One of the areas where indie presses and self-published authors struggle the most is figuring out their back-end fulfillment and distribution strategy. In short, once the book is complete, where and how will the publisher make it available? In years past, options were limited but clear: Set up direct accounts with major wholesalers and […]
The post The Three (Most Common) Bring-to-Market Options for Authors and Small Presses appeared first on San Francisco Book Review.
By David Wogahn One of the most effective marketing tools available to any author or self-publisher is the Advance Reader Copy (ARC) or galley. An ARC is nothing more than a free copy of your book that you share with readers in advance of the publication date. It is produced during the publishing process, and […]
The post Using Advance Reader Copies to Get Blurbs, Reviews and Media Mentions appeared first on San Francisco Book Review.
By Maryglenn McCombs For authors who elect to take the DIY approach to book PR, it’s crucial to have some insider knowledge of the process and how to find potential reviewers, places to look, and what you’ll need when you make contact. Having promoted books and authors over twenty years, I have an extensive network […]
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By Scott Lorenz, Westwind Communications At some point in the writing and publishing process most authors find themselves exasperated with all of the things that need to be done. This is one reason I recommend authors look into hiring a book shepherd. A book shepherd is someone whose expertise in books and publishing will help […]
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By Mari Selby Before you have even finished writing your book, you need to build your author platform as part of your marketing efforts. Today, all authors, whether they are published by traditional publishers, co-op publishers, or have created their own imprint, have to market themselves to generate awareness of their books. Platform is more […]
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Public relations can be a strange and mysterious thing for indie authors. Whether you’re a debut author trying to get your name out there, or an experienced writer looking to boost your books’ reach, PR is a good addition to your platform. For most authors, though, PR appears to be something that just happens. You […]
The post The #1 Thing Indie Authors Need to Have When It Comes to PR appeared first on San Francisco Book Review.
So you’ve published your book. Its been edited and published, and now you’re trying to figure out how to get to your potential readers. While starting your marketing campaign usually happens well before your book is finished, getting your first reviews can’t happen until your book is done or in a final draft status. Many stores won’t carry a small press or self-published book that doesn’t have reviews from a recognizable publication. So how do you get someone to pay attention to your book among all of the hundreds, if not thousands, of submissions they see every month? City Book…