Sainsburys exits digital entertainment, hands over e-book business to Kobo

Once again, a bigretailer in the UK is pulling away from its ambitions to move into digital media. Supermarket giant Sainsburys is exitingthe digital entertainment business. As part of that process, it will be outsourcing its e-book operations to Kobo, the online bookseller and maker of e-readers, owned by Japans Rakuten. The digital entertainment business, which is marketed as Sainsburys Entertainment on Demand, also includes music, movies and TV shows and magazines, alongsidee-books. Ive contacted a customer support rep at Sainsburys Entertainment who has also confirmed that everything will be winding down across all platforms in the next few months.…

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