Netflix snags former Disney exec Christie Fleischer to lead its consumer products team

Netflix is doubling down on its merchandising efforts with its hiring of former Disney exec Christie Fleischer to head its global Consumer Products team. Previously the head of merchandise for parks, experiences and consumer products at Disney, Fleischer will now lead a team at Netflix focused on overseeing retail and licensee partnerships, publishing, interactive games, merchandising and experiential events, the company says. This role will include developing consumer products across all categories for Netflix original series and films. Merchandise is an area Netflix has dabbled in before – like those “Stranger Things” tees at Target and other items at Hot…

Continue reading